Customization is strength and risk at once
Hardly any two Shopware stores are alike: custom themes, extensions, sometimes headless frontends. Which also means: whether your product schema is complete doesn’t depend on Shopware, but on the current state of your specific theme. After every major update or plugin change, the machine-readable output can shift – often unnoticed, because the page looks identical to humans.
Thorough legal pages – your built-in advantage
Shopware stores typically fulfil European information duties exemplarily: legal notice, withdrawal policy, shipping info are almost always present. For AI assistants that is a genuine trust signal – provided these pages exist as standalone, linked URLs rather than PDFs or footer popups. Make sure your legal pages are machine-findable, not just legally present.
B2B prices behind login: invisible on principle?
Many Shopware merchants serve B2B with prices only after login. Understandable – but everything behind the gate doesn’t exist for AI assistants. Keeping B2C ranges or at least product information publicly readable (even without prices) keeps you recommendable. Fully closed catalogs hand the AI answer to your competitors.
These checkpoints matter most for Shopware
JSON-LD product schema present & complete
With custom themes, schema is bespoke work: after updates or in-house builds it’s often partially or entirely missing – the scan shows the actual state.
Offer / AggregateRating / Review markup
Depending on the extension, Shopware reviews don’t always end up in structured markup – losing your strongest quality signal.
Price & availability readable in raw HTML
Headless setups and login gates hide prices from crawlers. What the machine may not read, it cannot recommend.
Frequently asked questions
Is Shopware well positioned for AI visibility?+
The platform can do everything required – but unlike site builders, the result depends on your theme and extensions. Two Shopware stores can be 40 points apart on the scan. So: measure, don’t guess.
We’re B2B with mandatory login – does this even affect us?+
Yes, increasingly: procurement teams use AI assistants for supplier research too. Keeping product information publicly readable (without prices if need be) keeps you in the game; a fully closed catalog makes you invisible to AI research.
We just migrated to Shopware 6 – what should we check?+
After migrations, schema output, redirects and the sitemap are the classic break points. A scan right after migration (and after every major theme update) shows whether machine-readable data got lost.
What does the check cost?+
Nothing – 60 seconds, no sign-up, with a score and the concrete deficits of your setup.
Check your Shopware store now
Enter your URL and see in black and white, within 60 seconds, how much AI readability your custom theme actually delivers.