Without a GTIN/EAN you don’t exist in product comparisons
Fifty merchants sell the same headphones. AI assistants match offers via the GTIN – it’s the key that gets your price into the comparison. If it’s missing from your product schema, the machine can’t map your offer to any known product: for “where are the Sony WH-1000XM5 cheapest”, you simply don’t appear, no matter how good your price is.
Tech specs as text: the spec table decides
Battery life, ports, resolution, weight: electronics buying questions are spec questions. Many stores paste manufacturer data as an image or embedded PDF – unreadable to AI crawlers. A real HTML table of technical data turns every single row into a potential answer (“USB-C with Power Delivery?”, “under 250 g?”). It’s more diligence than magic – and one of the strongest levers in this niche.
Compatibility and energy labels: the mandatory questions
“Does this charger work with the MacBook Air M3?” – compatibility questions dominate accessories. Explicit compatibility lists in text (models, standards, versions) catch those queries. For energy-relevant devices, the EU energy label joins in: efficiency class and consumption figures belong on the page machine-readably – legally required, and increasingly a filter criterion in AI recommendations.
These checkpoints matter most for Electronics
Complete schema including GTIN/EAN
The GTIN isn’t optional in this niche: without it your offer takes part in no AI price comparison.
Product descriptions > 50 words, structured
Spec tables as real text (not image/PDF) answer the detail questions electronics get bought on.
Price & availability readable in raw HTML
With fast-moving prices and stock levels, both must live in the HTML – JavaScript-only prices make you invisible to comparisons.
Frequently asked questions
Why doesn’t my electronics store appear in AI price comparisons?+
In most cases the GTIN is missing from the product schema – so the AI can’t map your offer to any product. The scan checks your schema for GTIN, price and availability and shows you the gaps.
Is the manufacturer spec sheet as a PDF enough?+
No. PDFs and spec-sheet images are practically never evaluated by AI crawlers on product pages. The key specs belong on the page as HTML text or a table.
How do I handle identical products (white/black, 64/128 GB)?+
As variants with their own GTIN per configuration inside ProductGroup markup. The AI then understands they belong together and can still answer the concrete configuration (“128 GB in black in stock?”).
What does the check cost?+
Nothing – 60 seconds, no sign-up, score plus concrete deficits.
Check your electronics store – free
Enter your URL and see in 60 seconds whether your GTINs, specs and prices take part in AI product comparisons.